About Us
Discerning Media Plus is a next-generation boutique media agency, born from a strategic alliance with veteran Zurich-based agency Info Plus and the inception of Discerning Media Americas, headquartered in New York. With operations spanning 20+ markets, we specialise in four key areas: bespoke media sales, content & custom publishing, licensed publishing, and strategic consultancy.
At the heart of the firm lies an unwavering passion for international media. Drawing on the rich trajectories of its strategic partners, the agency brings decades of experience across renowned brands, including the NZZ newspaper group, Time Magazine, Dow Jones Media, Adweek, American Airlines Publishing, Monocle Magazine, L'Officiel, Condé Nast, and others.
This legacy of excellence forms the foundation of Discerning Media Plus, driving its commitment to delivering innovative, tailored solutions that meet the demands of an ever-evolving media landscape while serving a discerning portfolio of premium clients.
Hans Otto, Founder of Info Plus AG; Diane Ciaglia, Managing Director of Discerning Media Americas; and Stefan Hottinger-Behmer, Founder & Managing Director of Discerning Media Plus.
Beyond traditional advertising, Discerning Media excels in synching brands with high-net-worth micro-communities, amplifying their presence through bespoke advertorials, cultural tentpole moments, and agenda-setting content.
With a proven track record of fostering trusted relationships with C-suite and executive-level leaders, our contact books boast over 350 key international decision-makers, providing unmatched access for the brands and audiences we represent. Discerning Media helped clients achieve over 15% year-on-year revenue growth in the last fiscal year alone, highlighting our dedication to driving measurable success.
